The ICANN At Large elections have generally received a positive media reaction in Europe, while their implementation and the number of participants have been criticised. In Europe, the amount and focus of the print media coverage varied, but more importantly, not all the reports about the At Large election appeared before the registration deadline. Judging the direct media impact in the various European countries would require data from ICANN's membership database to a degree that the amount of registrations from a specific country can be more accurately matched to registration drives or media attention.

The study of the media coverage also shows that ICANN is not viewed as solely technical body; instead, many articles focus on the non-technical consequences. The fact that the bold term “Internet government” is used even in in-depth articles highlights this discrepancy. However, in the reviewed articles there were no calls for an enlargement of ICANN's role to other areas of Internet governance. ICANN is associated in the European media mainly with two developments: the introduction of new Top Level Domains and the global online elections. Both have led to an increased media attention and close observation of its decisions. From ICANN's point of view, the perceived importance of its tasks may make a reduction, let alone an abolishment of the elections a dangerous venture unless it can convince the public that it corresponds to a reduction of the organisation's importance. If, on the other hand, the organisation chooses to hold another election, it would be well advised to inform the media directly in order to avoid considerable imbalances due to more or less successful volunteer efforts to draw media attention to the elections.